A blend of beauty and strategy — my designs are created to do more than just look good. Each piece is crafted with intention to support the client’s goals, increase brand awareness, and drive real results.

Marketing & Presentations

Marketing & Presentations
Social Media

Social Media

Experience

Tall Pine Designs

Owner & Designer | 2020 - Present

  • Design brand aesthetics and custom Squarespace websites for established entrepreneurs that are ready to level up their business with a professional logos and functional websites that attract and convert their ideal clients.

Nelson Brothers Real Estate Team

Marketing Manager & Graphic Designer | 2013-2020

  • Develop, curate, design and implement the branding and marketing plan for the team, our brand and our individual listings.

  • Manage and monitor the overall strategy and day-to-day execution of all social media via Instagram, Facebook, YouTube and Later.

  • Coordinate internal resources to keep the team organized and ensure all projects are delivered on time, within scope and exceed customer expectations.

  • Track and analyze KPIs for social media, online and email marketing to optimize allocation of marketing dollars and define future campaigns with the greatest ROI.

  • Manage the team’s marketing budget to achieve lowest-cost, highest-value outcomes.

Polished Images Day Spa

Marketing & Operations Manager | 2012-2013

  • Implemented a marketing strategy which increased the client retention rate from 20% to 65%

  • Strategically conceptualized and designed all marketing materials: print, online and email marketing.

  • Oversee customer service and experience to increase both quantity and quality of our online reviews.

  • Managed all spa operations including profits, product inventory, staff, scheduling, payroll, customer service, and marketing.

Skin Care Heaven & Natural Skin Science

Marketing Manager | 2010 - 2012

  • Used data to optimize and scale marketing efforts to reach and attract new clients resulting in increased revenue generation.

  • Designed marketing materials for both print and online promotions of the spa and online retail business.

  • Coordinated with third parties to purchase advertising spaces in print publications and on websites such as Groupon.

  • Manage social media profiles, Yelp account & blog.

TD Garden & Boston Bruins

Graphic Design Intern | 2009

  • Conceptualized and designed team memorabilia and collectibles that were distributed to 17,000+ fans at 42 home NHL games.

  • Supported Director of Marketing in massive arena re-branding campaign that included new letterhead, stationery, brochures, ticket jackets, and other corporate communications materials.

  • Created media materials and props for photo opportunities with Disney On Ice and Ringling Brothers and Barnum Bailey Circus that appeared in over 200 press clippings in national and local news outlets including the Boston Globe, Boston Herald, as well as local affiliates for ABC, NBC, CBS, FOX, and Cable news.

Education

Endicott College

BFA, Graphic Design 2006 - 2010

  • Activities and societies: Campus Activities Board

  • Minor in Communications, Studied Abroad Spring 2009 Semester in Florence, Italy

Skills

  • Highly Organized

  • Clear Communicator

  • Collaborate Effectively with Others

  • Strategic & Analytical Thinker

Proficient in

  • Adobe: Illustrator, Photoshop, InDesign

  • Canva

  • Procreate